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Managers working for multinational companies need to be culturally sensitive, as do those responsible for training methods and materials in different cultural settings. The issues associated with the effectiveness of applying training and development techniques and processes across different cultures are focused on, specifically: the need for human resource development professionals to be sensitive of cultural factors in different nationalities in their training activities; the need for cross‐cultural training for managers; and the impact of cultural factors on the processes in training and development.
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