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Flexibility, variety and adaptability is the name of the game in terms of attracting, retaining and motivating learners. Faced with a mind‐boggling choice of multi‐media solutions, training and human resources specialists are realising it is all down to finding the right blend and making sure it is well prepared. As the over‐riding aim of a blended learning training programme is to meet the training requirements of both individual learner and company, it is vital to ensure that the different learning media are employed appropriately and in the right mix. In order to benefit from a learning programme that will act as a strategic business resource, companies must invest in a blend created specially for them, their culture, their business objectives and their workforce.

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