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Purpose

To investigate practical methods of generating creative thinking in business. Includes De Bono's Six Thinking Hats approach.

Design/methodology/approach

To articulate issues and challenges, highlight some of the key techniques and how they work. Also to provide case study evidence to demonstrate measurable benefits of the techniques.

Findings

When creative thinking is applied it breaks through fixed thinking patterns but creativity also needs nurturing.

Practical implications

Simple techniques can generate new perspectives for people management and problem solving.

Originality/value

Stimulates management thinking.

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