Open figure viewer
Purpose
To investigate practical methods of generating creative thinking in business. Includes De Bono's Six Thinking Hats approach.
Design/methodology/approach
To articulate issues and challenges, highlight some of the key techniques and how they work. Also to provide case study evidence to demonstrate measurable benefits of the techniques.
Findings
When creative thinking is applied it breaks through fixed thinking patterns but creativity also needs nurturing.
Practical implications
Simple techniques can generate new perspectives for people management and problem solving.
Originality/value
Stimulates management thinking.
© Emerald Group Publishing Limited
2005
You do not currently have access to this content.
