Open figure viewer
Purpose
This paper aims to show the value of a direct handling of multicultural issues and some of the details of how to go about motivating a multicultural workforce.
Design/methodology/approach
Completely empirical, all based on hard‐won experience in several companies although only one is shown here.
Findings
The potential gain from properly addressing multicultural issues is huge.
Research limitations/implications
This paper provides an empirical, hands‐on, front line view of the multicultural situation, not an academic or theoretical view. The information has been tested and works.
Originality/value
This paper presents information not otherwise available due to the personal, hands‐on experience in this subject by this author.
© Emerald Group Publishing Limited
2007
You do not currently have access to this content.
