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Purpose

This paper seeks to reinforce an awareness that the forces driving the business world today have changed quite dramatically in the last few years. Training must respond to this and become more actively involved in the quest for higher productivity. The article also aims to introduce a new factor into long‐range planning.

Design/methodology/approach

The paper identifies and describes these changes and discusses possible reactions.

Findings

This article expresses a concern that if short‐course programs continue to focus on resolving procedural issues the needs of wider issues today may be down‐played.

Originality/value

The paper reiterates that the outcome of a training program should demonstrate the skill/knowledge gain and enhance the motivation to extend it.

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