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Purpose

The purpose of this paper is to highlight a success story of an organization using web‐based mentoring and to provide details on how they did it.

Design/methodology/approach

This case study of CDW Corporation examines why and how an organization would implement web‐based mentoring.

Findings

Participation numbers in mentoring increased from 108 participants to 764. Costs were reduced by 96 percent. Co‐worker engagement survey results improved by 7‐9 percent in select areas.

Practical implications

The findings suggest: secure key stakeholder support; tie web‐based mentoring to key organizational initiatives; make it available to all; provide resources to participants; communicate often.

Originality/value

The paper shows how a web‐based mentoring program can be implemented and supported and why this could be so vital to an organization.

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