This paper aims to examine the interplays among perceived corporate social responsibility (CSR), green human resource management (green HRM) and green satisfaction in Malaysian higher education institutions (HEIs). Anchored in the ability–motivation–opportunity (AMO) theory, it explores how perceived CSR influences green satisfaction, with green HRM acting as a mediating variable.
Data were collected via an online survey from 308 academic staff across Malaysian HEIs using a cross-sectional design.
Results reveal that perceived CSR positively influence green satisfaction and adopting green HRM practices, while green HRM significantly mediates the relationship between CSR and green satisfaction.
These outcomes highlight the role of CSR in stimulating green-oriented HR practices and boosting employee satisfaction with environmental initiatives. This research adds to green management literature by proposing an integrative model, offering practical insights for HEIs to align their sustainability objectives with HR practices and emphasizing the need for further studies in diverse cultural and institutional settings. The research limitations and recommendations for future studies are also presented.
This study developed a unique framework highlighting green HRM’s mediating role. It demonstrates the relationship between CSR and green satisfaction, offering practical insights for HEIs and top management.
