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Do you get vague requests about the need to improve teamwork as often as we do? Sometimes these requests come from distraught personnel managers who have identified training needs that fall into the teamwork area but haven't the faintest idea how to set about validating or meeting such needs. At other times the requests come from line managers themselves. Usually they are disappointed with the productiveness of their own workteams and, whilst they cannot quite put their finger on what is specifically wrong, use the expression ‘teamwork’ in an all‐embracing, generic way. There were similar felt needs in ICL's International Marketing Division. As increasing emphasis was placed on profit centres, project management, matrix management and the like, the need for increased teamwork was voiced more and more often. Accordingly, it was decided to do something about teamwork as part of a larger management development programme. What ‘something’ would best do the trick was left to the authors; Paul Whiteley as the in‐company training man trying to help meet management training needs for the marketing side of the operation and Peter Honey as an external consultant with experience in the teamwork area.

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