A new, internationally recognised qualification in direct marketing
A new, internationally recognised qualification in direct marketing
Keywords: Direct marketing, Qualifications, UK
In collaboration with the Institute of Direct Marketing in the UK, Management Centre Europe (MCE) has broadened its learning scope to include a new,internationally recognised qualification in direct marketing. The IDM Certificate aims to offer a thorough understanding of direct marketing principles and practice in only one week.
Participants in the programme will learn:
the strategic application of direct marketing in business and consumer markets;
principles of database marketing;
how to create and monitor direct marketing communications;
direct marketing campaign planning and analysis;
fundamentals of budgeting direct marketing;
direct marketing for customer acquisition, development and retention;
how to brief and evaluate direct marketing creative work.
To apply, contact Philippe Christiaens on 32/2/543.21.22 or phc@mce.be Or visit MCE's Web site www.mce.be/events/969.htm
