...Jamie Barron Purpose – Alumni provide a valuable marketing conduit for educational institutions to not only share program highlights but to illustrate the competencies learned that are positively impacting organizations. Alumni who are interested in giving back need a vehicle through which...

...W. David Rees; Christine Porter Management training for international students is an increasingly large, but competitive and volatile, global market. Training providers need to ensure that they are market‐oriented and avoid an ethnocentric approach. Programme delivery needs to take account...

...A. Sargeant; E. Sadler‐Smith; A. Dawson In 1995 the Universities of Plymouth and Exeter (with backing from the local Training Enterprise Council) took the decision to collaborate on an extensive piece of market research, designed to bring them closer to their local business community. Reviews...

...Christopher Easton Analogies are used in all walks of life to help relate ideas, theories and feelings to other people. Uses cricket is used as an analogy to help throw light on the various aspects of business. These include strategy, marketing and sales principles. Also discusses leadership...

...John Mills; Keith Gibbs; Mike Todd Presents an outline of a highly‐tailored management development process for the entire marketing group of Lloyds Bank’s Insurance Services Division (LBIS) in which learning projects were a key feature. Discusses objectives of the projects for the directors, middle...

... business organizations. Describes some preliminary research which seeks to provide an indication of the cumulative effect of national and local TEC marketing initiatives on small business firms in the Sheffield area. Takes an early look at the issue around the question of TECs′ success. Findings indicate...

...Ronald R. Sims Trainers in industry are increasingly concerned about marketing their programmes in times of decreasing budgets. The author devised a one day training workshop, using a marketing approach to develop, implement and evaluate the training programme. Attitudes and behaviours related...