International Journal of Bank Marketing Cover Image for Volume 44, Issue 7
Current Issue
Volume 44,
Issue 7,
16 June 2026

About the International Journal of Bank Marketing

For the financial services sector

The International Journal of Bank Marketing provides the venue for the dissemination of state-of-the-art research on marketing issues related to a range of financial services providers, from banks and insurers to financial advisors and credit providers.

Submission information

Accepted manuscript types and word counts

  • Article — up to 11500 words
  • Extended Editorial — up to 2000 words
  • Editorial — up to 3000 words

Please see the article types and word counts section on the about this journal page for more information. The word count includes all text, figures and tables. When estimating your total, please allow 280 words for each figure or table. Read more about the article types for this journal.

Reference style

Use the Harvard reference style. Read more about the reference types for this journal.

Keywords

Please include up to 6 short, relevant keywords that describe the main topics of your paper. When you submit to the journal, you’ll be able to choose keywords that describe the main topics of your paper from a list of recommended keywords, or you can add your own.

Peer review type

Double anonymous peer review. All submissions are sent to at least 2 independent and anonymous reviewers.

Open access options

This is a hybrid journal. Hybrid journals are subscription journals but offer all authors the option to publish their work open access. If you choose to publish open access you will be required to pay an article processing charge (APC). Alternatively you can opt for the green open access route and self-archive your article (at no cost to the author). Read more about our open access options.

Accepted languages

This journal only accepts manuscripts written in UK or US English.

Accepted submission files

Article files should be provided in Microsoft Word format.

View author guidelines