Earlycite

Research Article June 29 2026
Hybrid household finance: the use of formal and informal financial instruments in South Africa’s emerging middle class
James Lappeman; Matthew Nordoff; Andrew Daly; Priviledge Cheteni
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-11-2025-0959
View articletitled, Hybrid household finance: the use of formal and informal financial instruments in South Africa’s emerging middle class
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Research Article June 26 2026
From perception to loss: a two-phase approach to understanding financial fraud
Kyoung Tae Kim; Jonghee Lee; Sunwoo Tessa Lee
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-10-2025-0852
View articletitled, From perception to loss: a two-phase approach to understanding financial fraud
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Research Article June 24 2026
Social comparison, financial anxiety and financial satisfaction: the impact of what we know and how we feel
Yu Zhang
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-07-2025-0503
View articletitled, Social comparison, financial anxiety and financial satisfaction: the impact of what we know and how we feel
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Research Article June 19 2026
Authentic corporate social responsibility, emotional brand attachment, and customer citizenship behavior: a model for strengthening customer relationships in banking
Youssef Chetioui; Maria Irene Prete; Alessandra Tafuro
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-11-2024-0693
View articletitled, Authentic corporate social responsibility, emotional brand attachment, and customer citizenship behavior: a model for strengthening customer relationships in banking
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Research Article June 11 2026
Bridging the intention–behavior gap: a longitudinal study of the effects of customer satisfaction and self-efficacy enhancement when switching banks
Øystein Bortne; Kolbjørn Kallesten Brønnick; Jone Bjornestad; Mads Nordmo Arnestad; Tore Tjora
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-06-2025-0463
View articletitled, Bridging the intention–behavior gap: a longitudinal study of the effects of customer satisfaction and self-efficacy enhancement when switching banks
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Research Article June 4 2026
From conversation to insight: competitive learning and generative AI for customer experience extraction in the financial sector
José-de-Jesús Rocha-Salazar; Jatinder-Jit Singh; María-Jesús Segovia-Vargas
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-10-2025-0815
View articletitled, From conversation to insight: competitive learning and generative AI for customer experience extraction in the financial sector
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Research Article June 3 2026
Understanding Indian retail investors' intention to adopt ESG investment via fintech: an extended TPB approach combining PLS-SEM and NCA
Maroof Ahmad Mir; Anubhuti Dwivedi
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-07-2025-0543
View articletitled, Understanding Indian retail investors' intention to adopt ESG investment via fintech: an extended TPB approach combining PLS-SEM and NCA
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Research Article May 28 2026
Who uses non-bank credit cards? Evidence from Chilean households and insights for financial inclusion and retail credit strategies
Jairo Stefano Dote Pardo
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-10-2025-0829
View articletitled, Who uses non-bank credit cards? Evidence from Chilean households and insights for financial inclusion and retail credit strategies
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Research Article May 28 2026
How QR-based mobile payments reshape consumer spending toward low-value discretionary purchases: evidence from South Korea
Youngchan Hwang; Jaeho Myeong
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-10-2025-0840
View articletitled, How QR-based mobile payments reshape consumer spending toward low-value discretionary purchases: evidence from South Korea
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Research Article May 25 2026
Understanding personal loan repayment intention among working adults in Malaysia: an exploratory study
Kalaiarasi Danabalan; Aisyah Abdul-Rahman; Siti Ngayesah Ab Hamid; Syajarul Imna Mohd Amin
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-11-2025-0877
View articletitled, Understanding personal loan repayment intention among working adults in Malaysia: an exploratory study
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Research Article May 21 2026
Discouraged borrowers: examining farmers' latent demand for subsidized credit in Algeria
Djawad Kebibeche; Slimane Bedrani
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-06-2025-0461
View articletitled, Discouraged borrowers: examining farmers' latent demand for subsidized credit in Algeria
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Research Article May 19 2026
How does financial literacy alleviate financial anxiety? The mediating roles of planning and spending control
Weiqiang Tan; Jingbo Wu; Ying Xu
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-02-2025-0088
View articletitled, How does financial literacy alleviate financial anxiety? The mediating roles of planning and spending control
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Research Article May 14 2026
Bank versus credit union service quality: What has changed in the last 25 years?
Anthony Allred; Skyler King
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-11-2025-0872
View articletitled, Bank versus credit union service quality: What has changed in the last 25 years?
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Research Article May 8 2026
Developing human-centred design capability in financial organisations
Ion Iriarte; Iker Legarda; Maya Hoveskog; Laura Wright; Paula Sanchez
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-10-2025-0775
View articletitled, Developing human-centred design capability in financial organisations
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Research Article May 8 2026
Toward a secure retirement: personalized projections, financial education, and light nudging
Alex Yue Feng Zhu
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-09-2025-0739
View articletitled, Toward a secure retirement: personalized projections, financial education, and light nudging
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Research Article May 8 2026
Reclaiming trust: examining the effect of SEC marketing rule on investment advisers and firms' practices
Pengyu Qian; Donald Lacombe; Christopher Browning
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-08-2025-0655
View articletitled, Reclaiming trust: examining the effect of SEC marketing rule on investment advisers and firms' practices
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Research Article May 6 2026
Gendered language and the domain-specific gender gaps in financial market participation
Andrzej Cwynar; Piotr Bialowolski; Tomasz Potocki; Marek Cierpiał-Wolan
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-06-2025-0418
View articletitled, Gendered language and the domain-specific gender gaps in financial market participation
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Research Article May 6 2026
Debt aversion: causes and implications in younger adults
Elizabeth Sheedy; Vincent McGrath; Hieu Nguyen
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-08-2025-0583
View articletitled, Debt aversion: causes and implications in younger adults
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Research Article May 5 2026
Buy now, struggle later? Generational differences in BNPL use and household financial behaviors
Richmond Essieku; Prince Bosompim
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-05-2025-0370
View articletitled, Buy now, struggle later? Generational differences in BNPL use and household financial behaviors
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Research Article April 24 2026
Investigating factors affecting consumer adoption of mobile banking: empirical evidence from Afghanistan
Sayed Fatah Sadat; Abdul Hadi Sultani; Gökhan Seçme
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-09-2025-0737
View articletitled, Investigating factors affecting consumer adoption of mobile banking: empirical evidence from Afghanistan
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Literature Review April 14 2026
Exploring the intellectual landscape of ROSCAs: a fifty-year bibliometric review
Muhammad Bilal Zafar
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-06-2025-0486
View articletitled, Exploring the intellectual landscape of ROSCAs: a fifty-year bibliometric review
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Research Article April 13 2026
Consumer digital financial literacy and purposive credit card behavior
Guohai Jiang; Fuzhong Chen; Jing Jian Xiao
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-04-2025-0321
View articletitled, Consumer digital financial literacy and purposive credit card behavior
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Research Article April 10 2026
Financial capability factors, emotion regulation, and financial information source
Lu Fan
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-03-2025-0199
View articletitled, Financial capability factors, emotion regulation, and financial information source
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Research Article April 7 2026
Identifying the link between bank’s customer satisfaction scores and switching rates
John G. Dawes
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-11-2025-0911
View articletitled, Identifying the link between bank’s customer satisfaction scores and switching rates
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Research Article March 31 2026
Trust (or not) the bot? Understanding recommendation adoption and stickiness to the robo-advisor
Chuixin Wang; Eugene Cheng-Xi Aw
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-06-2025-0420
View articletitled, Trust (or not) the bot? Understanding recommendation adoption and stickiness to the robo-advisor
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Research Article March 24 2026
Navigating crypto markets: financial literacy, behavior and information channels
Juan Rafael Ruiz
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-04-2025-0285
View articletitled, Navigating crypto markets: financial literacy, behavior and information channels
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Research Article March 20 2026
The effect of reactance on satisfaction of banking consumers: a comparison between free choice checking accounts and mandatory checking accounts
Joana Cardoso; Júlio Araujo Carneiro da Cunha; Evandro Luiz Lopes; Eduardo Mesquita
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-07-2025-0529
View articletitled, The effect of reactance on satisfaction of banking consumers: a comparison between free choice checking accounts and mandatory checking accounts
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Research Article March 18 2026
Cybersecurity disclosures and bank credit risk exposure
Joseph Opuni-Frimpong
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-03-2025-0192
View articletitled, Cybersecurity disclosures and bank credit risk exposure
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Literature Review March 12 2026
Natural language processing in bank marketing: a systematic review and strategic gap analysis
Christopher Gerling; Stefan Lessmann
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-02-2025-0122
View articletitled, Natural language processing in bank marketing: a systematic review and strategic gap analysis
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Research Article March 11 2026
Conversations, return horizons, and the stock market participation puzzle
Puneet Arora; Gaurav Dhamija; Durga Nagori
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-07-2025-0492
View articletitled, Conversations, return horizons, and the stock market participation puzzle
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Research Article March 4 2026
More than words: valuation of words for stock price by using the combination of natural language processing, time-series panel and gradient boosting
Wookjae Heo; Yeonseo Jo; Keewon Moon
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-08-2025-0584
View articletitled, More than words: valuation of words for stock price by using the combination of natural language processing, time-series panel and gradient boosting
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Research Article February 27 2026
Can artificial intelligence enhance service quality?: Evidence from US financial services
Jiyoon An
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-04-2025-0300
View articletitled, Can artificial intelligence enhance service quality?: Evidence from US financial services
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Research Article February 20 2026
Insurance chatbot adoption and continued usage in emerging markets: impact of human-agent access
Shweta Pandey; Deepak Chawla; Sandeep Puri
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-03-2025-0225
View articletitled, Insurance chatbot adoption and continued usage in emerging markets: impact of human-agent access
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Research Article February 20 2026
Determinants of continuance intention to use fintechs in the Brazilian context: an expectation factors perspective
Maurício Bergmann; Antônio Carlos Gastaud Maçada; Marisa Analía Sánchez; Mauricius Munhoz de Medeiros
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-08-2025-0606
View articletitled, Determinants of continuance intention to use fintechs in the Brazilian context: an expectation factors perspective
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Research Article February 20 2026
Measuring the impact of US regulatory sanctions on banks: an eWOM based analysis of relative market sentiment
Bijal Dodwani; John Sebastian Pereira; Rahul Chawdhary; Mohamed Nurullah
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-08-2025-0582
View articletitled, Measuring the impact of US regulatory sanctions on banks: an eWOM based analysis of relative market sentiment
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Research Article February 17 2026
Examining the ESG of banks. The integrated reporting perspective
Andrea Appolloni; Giuseppe Scandurra; Antonio Thomas
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-07-2025-0494
View articletitled, Examining the ESG of banks. The integrated reporting perspective
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Research Article November 28 2025
Tensions in AI-driven digital servitization in the banking industry: a socio-technical view
Nirosha Nilmini Sathiskumar; Poul Houman Andersen
International Journal of Bank Marketing (2025) https://doi.org/10.1108/IJBM-05-2025-0353
View articletitled, Tensions in AI-driven digital servitization in the banking industry: a socio-technical view
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