Earlycite

Research Article September 23 2026
Financial anxiety among Brazilian youth and the role of psychosocial and structural factors
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-12-2025-1001
Research Article September 18 2026
When compliance culture fails to curb incivility: leadership mechanisms and organizational culture across key industries
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-11-2025-0928
Literature Review September 15 2026
Mobile financial services and the elderly: digitally financially inclusive or exclusive? Two decades of research bridging the great grey divide
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-09-2025-0733
Extended Editorial September 8 2026
Financial literacy education to college students in the U.S.
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-07-2026-0800
Research Article September 4 2026
Phygital transformation and employer branding in banking: insights from a longitudinal narrative analysis of integrated reports
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-04-2026-0326
Research Article September 3 2026
Financial innovation and bank stability: evidence from 91 emerging markets
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-02-2025-0169
Research Article September 3 2026
Understanding the nature and effects of cognitive dissonance in demarketing contexts in the South African banking industry
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-02-2025-0151
Research Article August 28 2026
FinTech adoption and financial inclusion: an integrated model for rural Thailand
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-03-2026-0213
Research Article August 27 2026
Drivers of user engagement with FinTech: a cross-country analysis in digitally mature markets
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-03-2026-0205
Research Article August 26 2026
Built to last: the enduring nature of bank brand personality across a decade of change
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-02-2026-0152
Research Article August 20 2026
A consumer response to sustainability gamification: a parallel mediation model in e-banking services
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-09-2025-0717
Research Article August 20 2026
Racial/ethnic disparities in economic hardship: the role of financial capability
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-12-2025-0967
Research Article August 19 2026
Planned behavior with saving and borrowing intentions – how do consumers make ends meet?
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-02-2025-0115
Research Article August 19 2026
Financial anxiety as a pathway linking financial capability and financial well-being: a test of gender differences
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-11-2025-0873
Research Article August 13 2026
Modelling the drivers of financial anxiety: a Bayesian network approach
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-09-2025-0722
Research Article August 6 2026
Australian women's financial self-efficacy in a digital financial world
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-10-2025-0787
Research Article August 6 2026
Investigating consumer AI adoption in the banking sector: a cross-context meta-analysis of key determinants
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-05-2025-0390
Research Article July 28 2026
Sustainable investment intention of Generation Z business students in Italy: the effects of climate risk, greenwashing perception and personality traits
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-07-2025-0570
Research Article July 24 2026
Algorithmic opaqueness to financial disengagement: buffering role of community well-being in AI anxiety and perceived redlining across rural regions in the Global North
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-10-2025-0850
Literature Review July 15 2026
Artificial intelligence and bias in banking and financial services: a comprehensive review and future research agenda
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-10-2025-0851
Research Article July 15 2026
Identifying configuration paths for CEO narcissism to greenwashing in integrated reports: a comparison of banking and non-banking sectors
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-05-2025-0360
Research Article July 14 2026
Financial knowledge and financial fraud vulnerability: the moderating role of living alone
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-07-2025-0535
Research Article July 7 2026
Financial literacy and fairness-based trust in banks: evidence from US households
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-01-2026-0061
Research Article July 6 2026
Nice to have or must have? Assessing necessary and sufficient conditions for customer loyalty in electronic banking
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-08-2025-0664
Research Article July 6 2026
Introducing the cognitive-emotional technology acceptance model (CETAM): preliminary evidence from banking chatbot users
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-11-2025-0937
Research Article July 6 2026
From media exposure to trading behavior: evidence from social media, traditional media and investor knowledge
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-01-2026-0001
Research Article June 30 2026
Compound algorithmic vulnerability: a transformative service perspective on AI mediated financial services
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-10-2025-0816
Research Article June 29 2026
A macromarketing analysis of algorithmic capitalism: the nexus of AI credit scoring and consumer emotion
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-10-2025-0849
Research Article June 29 2026
Hybrid household finance: the use of formal and informal financial instruments in South Africa’s emerging middle class
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-11-2025-0959
Research Article June 26 2026
From perception to loss: a two-phase approach to understanding financial fraud
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-10-2025-0852
Research Article June 24 2026
Social comparison, financial anxiety and financial satisfaction: the impact of what we know and how we feel
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-07-2025-0503
Research Article June 19 2026
Authentic corporate social responsibility, emotional brand attachment, and customer citizenship behavior: a model for strengthening customer relationships in banking
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-11-2024-0693
Research Article June 11 2026
Bridging the intention–behavior gap: a longitudinal study of the effects of customer satisfaction and self-efficacy enhancement when switching banks
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-06-2025-0463
Research Article June 4 2026
From conversation to insight: competitive learning and generative AI for customer experience extraction in the financial sector
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-10-2025-0815
Research Article June 3 2026
Understanding Indian retail investors' intention to adopt ESG investment via fintech: an extended TPB approach combining PLS-SEM and NCA
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-07-2025-0543
Research Article May 28 2026
Who uses non-bank credit cards? Evidence from Chilean households and insights for financial inclusion and retail credit strategies
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-10-2025-0829
Research Article May 28 2026
How QR-based mobile payments reshape consumer spending toward low-value discretionary purchases: evidence from South Korea
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-10-2025-0840
Research Article May 25 2026
Understanding personal loan repayment intention among working adults in Malaysia: an exploratory study
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-11-2025-0877
Research Article May 14 2026
Bank versus credit union service quality: What has changed in the last 25 years?
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-11-2025-0872
Research Article May 8 2026
Developing human-centred design capability in financial organisations
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-10-2025-0775
Literature Review March 12 2026
Natural language processing in bank marketing: a systematic review and strategic gap analysis
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-02-2025-0122
Research Article March 4 2026
More than words: valuation of words for stock price by using the combination of natural language processing, time-series panel and gradient boosting
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-08-2025-0584
Research Article February 27 2026
Can artificial intelligence enhance service quality?: Evidence from US financial services
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-04-2025-0300
Research Article February 17 2026
Examining the ESG of banks. The integrated reporting perspective
International Journal of Bank Marketing (2026) https://doi.org/10.1108/IJBM-07-2025-0494