Investigates how large UK multinational firms evaluate individual and multiple banking relationships, and how they exercise control over their portfolios of banks. The identification and description of how firms do this is important for those banks marketing a wide range of financial services to the corporate sector. Between 1986 and 1990, 15 confidential corporate case studies were developed from interviews with UK firms. The case firms were a sample of 15 large UK‐based multinational companies (MNCs) drawn from the FT100. Senior finance personnel were interviewed during 1986‐90 in all 15 firms using a semi‐structured questionnaire. Uses a theoretical perspective to interpret this decision behaviour and explores the nature and function of these decision rules.
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1 February 1992
Research Article|
February 01 1992
Relationship Banking: Choice and Control by the Multinational Firm
Publisher: Emerald Publishing
Online ISSN: 1758-5937
Print ISSN: 0265-2323
© MCB UP Limited
1992
International Journal of Bank Marketing (1992) 10 (2): 29–40.
Citation
Holland JB (1992), "Relationship Banking: Choice and Control by the Multinational Firm". International Journal of Bank Marketing, Vol. 10 No. 2 pp. 29–40, doi: https://doi.org/10.1108/02652329210012140
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