Banking Services for Young Intellectuals

Reports a survey on the banking behaviour of 300 college students in Hong Kong which confirms several findings from Western countries. These include: limited banking demand of students; popularity of split banking in account ownership; price‐consciousness of students; and importance of locational convenience and on‐campus promotion. Argues that in order to turn this segment into a lucrative one, bankers need to adopt a long‐term perspective and place more emphasis on service quality and promoting the concept of “one‐stop banking”.