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Volume 12, Issue 4
1 June 1994
International Journal of Bank Marketing Cover Image for Volume 12, Issue 4
Research Article| June 01 1994

Credit Card Possession and Other Payment Systems: Use Patterns among Asian and Hispanic Consumers

Nejdet Delener;
Nejdet Delener
Associate Professor of Marketing, and at the College of Business Administration, St John′s University, Jamaica, New York.
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Herbert Katzenstein
Herbert Katzenstein
Professor of Marketing and Chairman, at the College of Business Administration, St John′s University, Jamaica, New York.
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-5937
Print ISSN: 0265-2323
© MCB UP Limited
1994
International Journal of Bank Marketing (1994) 12 (4): 13–24.
https://doi.org/10.1108/02652329410058003

Explores the socioeconomic and demographic characteristics of Asian and Hispanic credit card holders. Outlines a conceptualization of the relationships between alternative payment systems and various demographic and behavioural variables, which may serve as a preliminary theoretical framework for analyses of payment systems. Discusses the implications and their importance to marketers.

Keywords: Banking, Consumer attitudes, Consumer behaviour, Consumer choice, Credit cards, Ethnic groups, Marketing strategy, USA
© MCB UP Limited
1994
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