Examines the many innovative smart card applications covering areas such as telecommunications, transport, banking, healthcare and employee/membership schemes. Looks at how the banks, financial services firms, information companies and card issuers are gradually reconceptualizing their delivery strategy as well as their businesses to meet the growing need for remote delivery, brand equity and differentiation. Says that smart cards could act as payment vehicles, access keys, information managers, marketing tools and customized delivery systems. Explores possibilities of an electronic purse range from a disposable stored value card to a re‐loadable stored value card which could literally replace low‐value cash transactions. Smart cards would then become integral to the banks’ concept of remote delivery systems in the future, because smart cards are not just a product, they are a new delivery system. Focuses on some of the issues that might be of deeper concern to banks. Suggests a collaboration between banks and providers in the mass introduction of smart cards.
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1 July 1997
Review Article|
July 01 1997
Smart cards ‐ the smart way for the banks to go? Available to Purchase
Vishal Puri
Vishal Puri
Business Development Analyst, Card Product Division, The Gulf Bank, Safat, Kuwait
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Publisher: Emerald Publishing
Online ISSN: 1758-5937
Print ISSN: 0265-2323
© MCB UP Limited
1997
International Journal of Bank Marketing (1997) 15 (4): 134–139.
Citation
Puri V (1997), "Smart cards ‐ the smart way for the banks to go?". International Journal of Bank Marketing, Vol. 15 No. 4 pp. 134–139, doi: https://doi.org/10.1108/02652329710189384
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