Details the process whereby multivariate interdisciplinary measures of potential to perform are integrated with performance measures to develop models of retail performance for bank branches. The predictive models use the key business drivers of a major trading bank as dependent variables. Independent variables explaining business drivers are the theorized potential variables that measure the capacity to generate retail business. The models allow a comparison between the predicted and actual levels of key business diverts, thus measuring unrealized performance. Findings can assist decision making during restructuring, branch closures or downsizing. The variables presented should be regarded as examples rather than universally accepted measures of branch performance.
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1 November 1997
Research Article|
November 01 1997
Models of retail performance for bank branches: predicting the level of key business drivers Available to Purchase
Necmi K. Avkiran
Necmi K. Avkiran
Department of Hospitality, Tourism and Property Studies, The University of Queensland, Australia
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Publisher: Emerald Publishing
Online ISSN: 1758-5937
Print ISSN: 0265-2323
© MCB UP Limited
1997
International Journal of Bank Marketing (1997) 15 (6): 224–237.
Citation
Avkiran NK (1997), "Models of retail performance for bank branches: predicting the level of key business drivers". International Journal of Bank Marketing, Vol. 15 No. 6 pp. 224–237, doi: https://doi.org/10.1108/02652329710184451
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