Demonstrates the application of data envelopment analysis (DEA) in examining the efficiency of bank branches relative to other branches. Shows that accounting variables can be complemented by non‐accounting variables controllable by management. The process of generating and interpreting relative efficiency scores and potential improvements is discussed in a language that will be particularly appreciated by managers, consultants and novice researchers. The theory needed to use DEA and the key model design considerations are addressed. The discussion includes such issues as appropriate sample size, strengths and weaknesses of DEA, analysis options, and an application checklist. DEA can be applied to benchmarking best practice branches. Management can use DEA to test the established knowledge of branches and initiate investigations when contradictions arise.
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1 September 1999
Technical Paper|
September 01 1999
An application reference for data envelopment analysis in branch banking: helping the novice researcher Available to Purchase
Necmi K. Avkiran
Necmi K. Avkiran
Senior Lecturer, Department of Hospitality, Tourism, and Property Management, The University of Queensland, Gatton, Queensland
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Publisher: Emerald Publishing
Online ISSN: 1758-5937
Print ISSN: 0265-2323
© MCB UP Limited
1999
International Journal of Bank Marketing (1999) 17 (5): 206–220.
Citation
Avkiran NK (1999), "An application reference for data envelopment analysis in branch banking: helping the novice researcher". International Journal of Bank Marketing, Vol. 17 No. 5 pp. 206–220, doi: https://doi.org/10.1108/02652329910292675
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