Bank marketing and information technology: a historical analysis of the post‐1970 period

Retail banking in the USA is an industry in crisis. This message is repeated from the pages of industry journals to the annals of academic literature. Based on historical analysis of the industry literature, introduces trends and patterns surrounding the interface between the marketing and information services functions within the industry. There is clear evidence that many banks lack alignment or integration between their marketing and information services functions. Improving this cross‐functional interface may lead to more effective use of information technology to support the marketing function in many banks. Provides a historical perspective of marketing and information technology evolution within this very information intensive industry, suggesting avenues for future research that arise from this perspective.