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Volume 2, Issue 1
1 January 1984
International Journal of Bank Marketing Cover Image for Volume 2, Issue 1
Review Article| January 01 1984

NOW Accounts: Awareness and Impact

Venkatakrishna V. Bellur
Niagara University, New York
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-5937
Print ISSN: 0265-2323
© MCB UP Limited
1984
International Journal of Bank Marketing (1984) 2 (1): 40–49.
https://doi.org/10.1108/eb010734

The introduction of NOW Accounts in the United States is considered. The author investigates the awareness, knowledge and use of such accounts among a sample of households in the state of Michigan.

Keywords: USA, Banking, Accounts, Market Research
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© MCB UP Limited
1984
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