Although Internet banking is a growing phenomenon, the underlying factors driving and inhibiting its diffusion are not well understood. This paper presents empirical research that investigated the factors driving and inhibiting Internet banking. The main component of the research was a Delphi study of expert opinion. This paper gives a brief overview of the academic literature on the diffusion of innovation and Internet banking. The conduct and findings of the Delphi study are then reported. The paper concludes that Internet banking will become an extremely important distribution channel in the future, with the drivers overcoming the inhibitors in influencing the rate. Further to this, the paper indicates that the existing diffusion of innovation literature identifies some of the factors instrumental in the diffusion of Internet banking. However, this study identifies additional issues.
Article navigation
1 November 2002
Research Article|
November 01 2002
A Delphi study of the drivers and inhibitors of Internet banking
Laura Bradley;
Laura Bradley
Faculty of Business and Management, University of Ulster, Londonderry, Northern Ireland
Search for other works by this author on:
Kate Stewart
Kate Stewart
Faculty of Business and Management, University of Ulster, Londonderry, Northern Ireland
Search for other works by this author on:
Publisher: Emerald Publishing
Online ISSN: 1758-5937
Print ISSN: 0265-2323
© MCB UP Limited
2002
International Journal of Bank Marketing (2002) 20 (6): 250–260.
Citation
Bradley L, Stewart K (2002), "A Delphi study of the drivers and inhibitors of Internet banking". International Journal of Bank Marketing, Vol. 20 No. 6 pp. 250–260, doi: https://doi.org/10.1108/02652320210446715
Download citation file:
New and popular articles
Suggested Reading
A Delphi study of Internet banking
Marketing Intelligence & Planning (September,2003)
The Internet and the banks’ strategic distribution channel decisions
Internet Research (October,1998)
Organizing for the effective introduction of new distribution channels in retail banking
European Journal of Marketing (June,2001)
Provision of electronic banking in the UK and the Republic of Ireland
International Journal of Bank Marketing (April,1999)
Bank adoption of mobile banking: stakeholder perspective
International Journal of Bank Marketing (October,2017)
Related Chapters
Tourism Distribution Channels: Knowledge Requirements
Knowledge Transfer to and within Tourism: Academic, Industry and Government Bridges
Teaching Inherent Risk and Tolerable Misstatement in Auditing: A Modified Delphi Method as a Teaching Tool
Advances in Accounting Education: Teaching and Curriculum Innovations
Obstacles to Social Entrepreneurship
Social Entrepreneurship
Recommended for you
These recommendations are informed by your reading behaviors and indicated interests.
