Identifying the factors that affect the knowledge of mortgage loans' total cost

Dr. Pablo Farías is an assistant professor at University of Chile, where he teaches introduction to marketing, marketing research, marketing management, marketing metrics, forecasting methods and structural equation modeling. He holds a BS in Business Administration and a MS in Finance from the University of Chile and a Doctorate in Business Administration (cum laude) from University of Valladolid, Spain.

His research interests are in low price strategies, promotion tools and marketing metrics. He has published 5 teaching cases, 10 business magazine articles and 34 academic journal articles (24 in WoS journals) that have appeared in leading business and marketing journals such as Journal of Business Research, International Marketing Review, International Journal of Advertising, Psychology and Marketing, Journal of Business and Industrial Marketing and Business Research Quarterly. His research has won 19 awards granted by renowned institutions such as Emerald Group Publishing, AEMARK Spain, CLADEA and ENEFA/ASFAE. His research has been supported by Conicyt Chile, through its Fondecyt research grant. His work has appeared in leading business newspapers and magazines in Chile and Latin America such as El Mercurio, DiarioFinanciero and AméricaEconomía. He has served as a jury member for leading awards in the marketing industry in Chile such as GrandesMarcas Hall of Fame and Effie Awards.