Measuring consumer perception of overall brand equity drivers for m-payments

Dr. Raja Sankaran (PhD from IIM Ranchi) is a Professor in CMS Business School, Bengaluru. He has over 30 years of Industry experience and has held management positions with multi-national companies in service delivery role before moving to academics. In CSC, his role was General Manager and Account Lead and posted in UK. He has implemented six-sigma projects resulting in account savings and improved service delivery. In NIIT, he has conducted corporate trainings in Enterprise Management worldwide (USA, Asia Pacific, African countries) and was posted in Australia. He began his career with Hinditron & EMCO, marketing Automated Test Equipment manufactured worldwide. He has published research papers in various ABDC journals. His research interests encompass the areas of mobile technology, consumer behavior, service marketing, SLR, meta-analysis and crypto-currency.

Dr. Shibashish Chakraborty is presently serving as an Associate Professor in Marketing area of Indian Institute of Management Ranchi. He had obtained his Ph.D. from Jadavpur University, Kolkata, M.Sc. in Mathematics from Indian Institute of Technology, Bombay and MBA from Symbiosis Institute of Business Management, Poona, under University of Poona. He has worked in the industry for eleven years. He has worked for Crompton Greaves Ltd, Godrej GE Appliances Ltd and IFB Agro Industries Ltd in the appliances division. He has taught at TMC Business School (TMC Int'l Holdings Ltd) in Singapore, ICFAI Business School (IBS), Kolkata and Symbiosis Institute of Business Management, Poona. He is presently working with Indian Institute of Management, Ranchi. He has conducted several MDPs for working executives of public and private sector organizations, both as a resource person and as a coordinator. He has published research papers in reputed National and International Journals.