Consumer Perceptions and Attitudes towards Savings and Investments

An insight into the motivations of personal savers is offered here, and five different types are identified. It is seen that there is often no clear‐cut line between “savings” and “investments”, and only an impressionistic inter‐pretation of the findings is possible. However, this gives valuable new insights for a more detailed investigation into personal saving behaviour. The framework and context of the UK personal saving/investment market is outlined.