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Volume 5, Issue 4
1 April 1987
International Journal of Bank Marketing Cover Image for Volume 5, Issue 4
Review Article| April 01 1987

A Softly Softly Approach to Banking Technology Available to Purchase

Frank Rees
Frank Rees
Banking Correspondent, Australia
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-5937
Print ISSN: 0265-2323
© MCB UP Limited
1987
International Journal of Bank Marketing (1987) 5 (4): 32–34.
https://doi.org/10.1108/eb010815

Developments in the application of banking technology to retail customer service in Australia are examined. The latest technology must be “married” to customer requirements. Convenience, control and confidence‐in‐use are all important to the customer

Keywords:
Australia, Banking, Banks, Consumer Attitudes, Technological Change
This content is only available via PDF.
© MCB UP Limited
1987
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