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Volume 7, Issue 2
1 February 1989
International Journal of Bank Marketing Cover Image for Volume 7, Issue 2
Research Article| February 01 1989

New Product Development and Management in Financial Institutions Available to Purchase

Eberhard E. Scheuing;
Eberhard E. Scheuing
St. John's University, New York
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Eugene M. Johnson
Eugene M. Johnson
University of Rhode Island
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-5937
Print ISSN: 0265-2323
© MCB UP Limited
1989
International Journal of Bank Marketing (1989) 7 (2): 17–21.
https://doi.org/10.1108/EUM0000000001454

The results of a survey of new product development practices and procedures in American financial institutions are described. It is revealed that most institutions do not have a formal, fully developed process for developing and managing new products. For those that do, new products committees and project teams are the major strategies used.

Keywords:
Banking, Management, New product development, USA, Financial institutions
This content is only available via PDF.
© MCB UP Limited
1989
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