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Cesar Maloles, III
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Journal Articles
Debit and credit card usage and satisfaction: Who uses which and why – evidence from Austria
Available to Purchase
International Journal of Bank Marketing (2010) 28 (2): 150–165.
Published: 02 March 2010
Journal Articles
Assessing the outcomes of Generation‐Y customers' loyalty
Available to Purchase
International Journal of Bank Marketing (2009) 27 (3): 218–241.
Published: 10 April 2009
