Skip to Main Content
Erdoğan Kumcu
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Universal Marketing Myopia or Banks' Rational Behaviour? An Empirical Study of Bank Marketing in Turkey

Available to Purchase
Erdogan Kumcu
Journal: International Journal of Bank Marketing
International Journal of Bank Marketing (1985) 3 (2): 36–47.
https://doi.org/10.1108/eb010753
Published: 01 February 1985
View article titled, Universal Marketing Myopia or Banks' Rational Behaviour? An Empirical Study of Bank Marketing in Turkey
Open the PDF for Universal Marketing Myopia or Banks' Rational Behaviour? An Empirical Study of Bank Marketing in Turkey in another window
Add to Citation Manager for Universal Marketing Myopia or Banks' Rational Behaviour? An Empirical Study of Bank Marketing in Turkey
Journal Articles

The Marketing of Bank Services in Turkey

Available to Purchase
Erdoğan Kumcu, Mehmet Karafakioğlu
Journal: International Journal of Bank Marketing
International Journal of Bank Marketing (1985) 3 (1): 22–34.
https://doi.org/10.1108/eb010747
Published: 01 January 1985
View article titled, The Marketing of Bank Services in Turkey
Open the PDF for The Marketing of Bank Services in Turkey in another window
Add to Citation Manager for The Marketing of Bank Services in Turkey
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal