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Journal Articles

Readability of Korean-Language advertising disclosures moderates knowledge effects

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Taejun (David) Lee, Bruce A. Huhmann, TaiWoong Yun
Journal: International Journal of Bank Marketing
International Journal of Bank Marketing (2020) 38 (7): 1421–1440.
https://doi.org/10.1108/IJBM-03-2020-0090
Published: 31 August 2020
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Journal Articles

Clear, conspicuous, and improving: US corporate websites for critical financial literacy in retirement

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Taejun (David) Lee
Journal: International Journal of Bank Marketing
International Journal of Bank Marketing (2017) 35 (5): 761–780.
https://doi.org/10.1108/IJBM-01-2016-0010
Published: 03 July 2017
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