Keywords: AI
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Journal Articles
International Journal of Bank Marketing (2026) 44 (8): 1517–1551.
Published: 28 November 2025
...Nirosha Nilmini Sathiskumar; Poul Houman Andersen Purpose The rapid integration of AI into customer advisory processes has transformed traditional service delivery in the banking industry. There is a critical gap in our understanding of how interactions between structures, banking employees, AI...

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