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Keywords: AI literacy
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Journal Articles
Gendered AI in banking services: the influence of financial chatbots’ gender on consumer behaviour
Available to Purchase
International Journal of Bank Marketing (2025) 43 (6): 1231–1251.
Published: 04 March 2025
... and were perceived as more competent. Furthermore, AI-literacy and sensitivity to gender perspectives significantly influenced these findings. Practical implications The findings offer actionable insights for financial institutions to optimise chatbot interactions by considering user preferences...
