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Keywords: AI-Powered chatbots
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Journal Articles
International Journal of Bank Marketing (2026) 44 (4): 654–679.
Published: 29 October 2025
...Walid Chaouali Purpose This research strives to understand the resistance of elderly customers to AI-powered chatbots in banking. It applies the resistance to innovation paradigm to test the effects of barriers and the socioemotional selectivity theory to integrate future time perspective (FTP...
Includes: Supplementary data
