Keywords: Accounts management
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Journal Articles
International Journal of Bank Marketing (2007) 25 (5): 315–335.
Published: 24 July 2007
... and account management are impacted. Design/methodology/approach Taking a realism approach, the qualitative research in this study was based on gaining access to experts, suppliers and customers who had direct experience of the subject area. Findings Three levels of account management are identified...
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