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Keywords: Acquisitions and mergers
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Journal Articles
International Journal of Bank Marketing (2008) 26 (5): 328–352.
Published: 25 July 2008
... considerations, to use the opportunity to signal a new strategic focus to the company's stakeholders and to extract synergies from the brand equities of the merged entities. © Emerald Group Publishing Limited 2008 Banking Brands Acquisitions and mergers Consolidation The banking industry...
