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1-13 of 13
Keywords: Adoption
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Journal Articles
Artificial intelligence: understanding the determinants of adoption and intention to recommend the technology in the financial sector in Portugal
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International Journal of Bank Marketing (2026) 44 (3): 492–517.
Published: 30 September 2025
...Leonardo Leão Duarte; Goncalo Baptista Purpose The financial sector is undergoing a significant path transformation due to the convergence of technological advancements and the ever-increasing importance of financial services. This trend has led to the adoption of disruptive technologies...
Includes: Supplementary data
Journal Articles
Examining consumer intention to adopt AI-powered chatbots in the Saudi banking sector: the moderating role of knowledge in technology
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International Journal of Bank Marketing (2025) 43 (10): 2229–2255.
Published: 20 June 2025
... chatbots in alignment with Saudi Vision 2030, contributing to global trends in AI adoption. Salma S. Abed is the corresponding author and can be contacted at: sabid@kau.edu.sa 22 10 2024 21 01 2025 05 04 2025 26 05 2025 26 05 2025 © Emerald Publishing Limited 2025...
Journal Articles
International Journal of Bank Marketing (2025) 43 (6): 1252–1271.
Published: 25 March 2025
...Phoebe Wong; Wilson K.S. Leung; Markus Vanharanta; Calvin Wan Purpose Consumer adoption of decentralized blockchain solutions, such as decentralized finance (DeFi) applications, has demonstrated considerable technological promise. However, to benefit from DeFi applications, consumers must purchase...
Journal Articles
International Journal of Bank Marketing (2024) 42 (3): 536–570.
Published: 03 January 2024
...Eloy Gil-Cordero; Pablo Ledesma-Chaves; Rocío Arteaga Sánchez; Ari Melo Mariano Purpose The aim of this study is to examine the behavioral intention (BI) to adopt the Coinbase Wallet by Spanish users. Design/methodology/approach A survey was administered to individuals residing in Spain...
Journal Articles
Consumer adoption of mobile payment services during COVID-19: extending meta-UTAUT with perceived severity and self-efficacy
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International Journal of Bank Marketing (2022) 40 (5): 960–991.
Published: 25 January 2022
... mode to avoid any physical contact considering the COVID-19 situation. The respondents were adopters of mobile payment services. The scope of the study is the COVID-19 context or related chronic diseases context where major preventive mechanisms such as social distancing and avoidance of physical...
Journal Articles
Mobile payments adoption – introducing mindfulness to better understand consumer behavior
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International Journal of Bank Marketing (2020) 38 (7): 1575–1599.
Published: 14 October 2020
... the main determinants of mobile payment use intention and proposes a model of mobile payment adoption, integrating mindfulness as a major factor. Design/methodology/approach Data for the study were collected through an online survey of a representative sample of 414 users in the United States and 380...
Journal Articles
Consumer attitude and intention to adopt mobile wallet in India – An empirical study
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International Journal of Bank Marketing (2019) 37 (7): 1590–1618.
Published: 19 June 2019
..., building on the technology acceptance model (TAM) and unified theory of acceptance and use of technology (UTAUT) and other relevant research on factors, which influence technology adoption. A synthesis of review of literature on factors influencing technology adoption besides two focus group discussions...
Journal Articles
An integrated model for m-banking adoption in Saudi Arabia
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International Journal of Bank Marketing (2019) 37 (2): 452–478.
Published: 14 March 2019
...Abdullah M. Baabdullah; Ali A. Alalwan; Nripendra P. Rana; Pushp Patil; Yogesh K. Dwivedi Purpose The purpose of this paper is to identify and examine the most important factors that could predict the Saudi customer’s continued intention towards adoption of mobile banking. Design/methodology...
Journal Articles
An integrated framework for the adoption and continuance intention to use mobile payment apps
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International Journal of Bank Marketing (2019) 37 (2): 646–664.
Published: 11 February 2019
...Michael Humbani; Melanie Wiese Purpose The purpose of this paper is to develop and test an integrated model of the modified technology readiness index (TRI) with the extended expectation-confirmation model, in the context of information technology (E-ECM-IT) to explain the adoption...
Journal Articles
Predicting the intention to use mobile banking in India
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International Journal of Bank Marketing (2018) 36 (2): 357–378.
Published: 03 April 2018
...Sindhu Singh; R.K. Srivastava Purpose The purpose of this paper is to identify factors influencing the adoption of mobile banking in India and develop and empirically validate a model explaining the behavioural intention to use mobile banking in the Indian banking sector. Design/methodology...
Journal Articles
E-banking in Colombia: factors favouring its acceptance, online trust and government support
Available to PurchaseJavier A. Sánchez-Torres, Francisco-Javier Arroyo Canada, Alexander Varon Sandoval, James-Ariel Sánchez Alzate
International Journal of Bank Marketing (2018) 36 (1): 170–183.
Published: 05 February 2018
...Javier A. Sánchez-Torres; Francisco-Javier Arroyo Canada; Alexander Varon Sandoval; James-Ariel Sánchez Alzate Purpose The purpose of this paper is to examine the adoption of e-banking in Colombia, including a comprehensive analysis of consumer trust in this type of transaction and of the impact...
Journal Articles
The mediating role of hedonic motivation on the relationship between adoption of e-banking and its determinants
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International Journal of Bank Marketing (2017) 35 (4): 558–582.
Published: 05 June 2017
...Maruf Gbadebo Salimon; Rushami Zien Bin Yusoff; Sany Sanuri Mohd Mokhtar Purpose The purpose of this paper is to examine the combined roles that perceived usefulness (PU), perceived ease of use, perceived security and hedonic motivation play on the adoption of e-banking. It also aims to determine...
Journal Articles
Selection of appropriate electronic banking channel alternative: Critical analysis using analytical hierarchy process
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International Journal of Bank Marketing (2015) 33 (3): 223–242.
Published: 18 May 2015
...Vaibhav Mishra; Vrijendra Singh Purpose – The purpose of this paper is to examine the important criteria responsible for the adoption of different electronic banking channel (EBC) alternatives in Indian perspective. It also evaluates the intensity of the various criteria, namely demographics...
