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Keywords: Adoption intention
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Journal Articles
International Journal of Bank Marketing (2025) 43 (9): 1910–1937.
Published: 07 October 2025
... Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Virtual bank Trust Adoption intention Hong Kong UOW College Hong Kong IGR-LWK Funding: This project was funded by UOW College Hong Kong (grant no. IGR-LWK). Hong Kong is one of the most...
Journal Articles
International Journal of Bank Marketing (2025) 43 (7): 1413–1440.
Published: 25 March 2025
...Pilar Carbonell; Ana Isabel Rodriguez Escudero Purpose This study aims to advance understanding of mobile money adoption by examining the similarities and differences between the drivers of adoption intention and actual usage. It also seeks to address critical gaps in the literature by focusing...
Includes: Supplementary data
Journal Articles
Journal Articles
International Journal of Bank Marketing (2020) 38 (4): 843–865.
Published: 14 February 2020
... on consumer's adoption intention and continuance intention, respectively. Practical implications Internet-only banks must reduce the security risks for consumers and increase their trust. In addition, to facilitate the adoption of nonadopters, focus should be on securing a critical mass; on the other hand...
Journal Articles
International Journal of Bank Marketing (2020) 38 (1): 21–33.
Published: 29 April 2019
.... However, the influence of consumers’ appraisal of debit and credit cards usage and using m-payment on the adoption intention of m-payment is unclear. Using the protection motivation theory, the purpose of this paper is to explore the effect of risk appraisal of using debit or credit cards and coping...

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