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1-5 of 5
Keywords: Adoption intention
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Journal Articles
A matter of trust? Perceptions about the adoption of virtual banking services in Hong Kong
Available to Purchase
International Journal of Bank Marketing (2025) 43 (9): 1910–1937.
Published: 07 October 2025
... Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Virtual bank Trust Adoption intention Hong Kong UOW College Hong Kong IGR-LWK Funding: This project was funded by UOW College Hong Kong (grant no. IGR-LWK). Hong Kong is one of the most...
Journal Articles
Understanding mobile money adoption in rural subsistence markets: a construal-based perspective
Available to Purchase
International Journal of Bank Marketing (2025) 43 (7): 1413–1440.
Published: 25 March 2025
...Pilar Carbonell; Ana Isabel Rodriguez Escudero Purpose This study aims to advance understanding of mobile money adoption by examining the similarities and differences between the drivers of adoption intention and actual usage. It also seeks to address critical gaps in the literature by focusing...
Includes: Supplementary data
Journal Articles
Exploring users' adoption intentions in the evolution of artificial intelligence mobile banking applications: the intelligent and anthropomorphic perspectives
Available to Purchase
International Journal of Bank Marketing (2022) 40 (4): 631–658.
Published: 25 January 2022
... literature lacks research on the use of AI-based constructs to explore users' mobile banking app adoption intentions. To fill this gap, based on stimulus-organism-response (SOR) theory, two AI feature constructs as stimuli are considered, namely, perceived intelligence and anthropomorphism. This study...
Journal Articles
Determinants of adoption and continuance intentions toward Internet-only banks
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International Journal of Bank Marketing (2020) 38 (4): 843–865.
Published: 14 February 2020
... on consumer's adoption intention and continuance intention, respectively. Practical implications Internet-only banks must reduce the security risks for consumers and increase their trust. In addition, to facilitate the adoption of nonadopters, focus should be on securing a critical mass; on the other hand...
Journal Articles
The effects of risk appraisal and coping appraisal on the adoption intention of m-payment
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International Journal of Bank Marketing (2020) 38 (1): 21–33.
Published: 29 April 2019
.... However, the influence of consumers’ appraisal of debit and credit cards usage and using m-payment on the adoption intention of m-payment is unclear. Using the protection motivation theory, the purpose of this paper is to explore the effect of risk appraisal of using debit or credit cards and coping...
