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Keywords: Adoption readiness
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Journal Articles
International Journal of Bank Marketing (2019) 37 (1): 192–209.
Published: 05 September 2018
...Mona Sinha; Hufrish Majra; Jennifer Hutchins; Rajan Saxena Purpose The purpose of this paper is to understand Indian consumers’ intention to use mobile payments by examining their adoption readiness (AR) in the larger context of their technology readiness (TR) and their privacy concerns (PCs...
