Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-2 of 2
Keywords: Advertising Effectiveness
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
Impact of perceived experiential advertising on customers' responses: a multi-method approach
Available to Purchase
International Journal of Bank Marketing (2020) 38 (6): 1237–1258.
Published: 10 June 2020
... of advertising effectiveness in the banking sector. As previously mentioned, the dimension of experiential advertising relates to the combination of cognitive, emotional and sensory dimensions. The cognitive experience in advertising can be defined as the cognitive consumer response which stimulates...
Journal Articles
Media Use and Gender Differences: Retailing Strategies for Bank Marketers
Available to Purchase
International Journal of Bank Marketing (1988) 6 (2): 20–30.
Published: 01 February 1988
.... © MCB UP Limited 1988 Advertising Effectiveness Banking Marketing Men Women USA ...
