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Keywords: Affective commitment towards fellow customers
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Journal Articles
International Journal of Bank Marketing (2022) 40 (2): 221–241.
Published: 29 October 2021
... Emerald Publishing Limited Licensed re-use rights only Affective commitment towards fellow customers Customer-to-customer interactions Gift-giving Helping Financial service socialisation Customer-to-customer (C2C) interactions during service encounters have been a major area of study...
