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Journal Articles
The effect of relational selling on life insurance decision making in India
Available to Purchase
International Journal of Bank Marketing (2019) 37 (7): 1505–1524.
Published: 21 June 2019
... intentions of agents, sharing of overt and covert policy information, and indirectly through the partial mediation of trust. Also, trust fully mediates the effect of agent disclosure and personal rapport on decision making by investors. The importance‒performance map analysis highlights the pivotal role...
