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Keywords: Alignment
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Journal Articles
Banks, retailers and their customers: a relationship marketing perspective
Available to Purchase
International Journal of Bank Marketing (1998) 16 (4): 144–152.
Published: 01 July 1998
... together than individually. © MCB UP Limited 1998 Alignment Co‐operation Financial services Marketing strategy Relationship marketing Retailing These four scenarios are analysed, in order of sophistication, to show the changes that have occurred in the retailer‐banking interface...
