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Keywords: Analytic hierarchy process
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Journal Articles
International Journal of Bank Marketing (2012) 30 (7): 527–547.
Published: 05 October 2012
...George N. Paltayian; Andreas C. Georgiou; Katerina D. Gotzamani; Andreas I. Andronikidis Purpose The purpose of this paper is to propose a quality function deployment analytic hierarchy process (QFD‐AHP) framework to improve quality and competitive positioning within the financial services context...
Journal Articles
International Journal of Bank Marketing (2000) 18 (4): 170–180.
Published: 01 July 2000
... a bearing on undergraduates’ bank selection decisions by employing the Analytic Hierarchy Process (AHP). The AHP is a multi‐objective, multi‐criteria theory of measurement. It addresses the issue of how to structure a complex decision problem, identify its criteria (tangible or intangible), measure...
