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Keywords: Anger
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Journal Articles
International Journal of Bank Marketing (2023) 41 (6): 1464–1497.
Published: 07 June 2023
... on the decision-making power of Australian female consumers when buying financial products, whereas anger and impulsivity were found to have no moderating effects. Research limitations/implications The study offers understanding on the role of emotions and personality traits in financial decision-making...
Journal Articles
International Journal of Bank Marketing (2022) 40 (3): 458–483.
Published: 24 December 2021
...Nedra Bahri Ammari; Abir Hsouna; Mounia Benabdallah; Anish Yousaf; Abhishek Mishra Purpose The purpose of this study is to investigate the impact of dissatisfaction and anger, driven by the failure of the self-service technology of banks, on customers' post-purchase behavioural reactions...
