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Keywords: Artificial intelligence in banking
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Journal Articles
International Journal of Bank Marketing (2026) 44 (4): 613–637.
Published: 17 October 2025
...: https://doi.org/10.54499/UIDP/04630/2020) is gratefully acknowledged. Internal marketing Job satisfaction Employee commitment Artificial intelligence in banking Work-life balance Job burnout Family support policies Banking sector Employer branding Among service industries, banking...
