...Kyoo Bae Park; Min Jae Park Purpose The purpose of this paper is to investigate the asset size regarding how the level of a bank’s premium asset management service interaction quality influences the referral intention using performance expectation and customer satisfaction as mediators. Design...

... four asset categories: equities, fixed income, real estate and derivative/commodities/currencies. Findings This study identifies specific factors important in the purchase of investment management services. The results also compare and contrast similarities and differences between asset management...