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Journal Articles
Journal Articles
International Journal of Bank Marketing (2021) 39 (2): 242–271.
Published: 01 January 2021
... India were collected to assess the research model. The study used partial least squares (PLS)–structural equation modeling (SEM) technique to empirically validate the framework developed. Findings The outcomes of the research suggest that service quality, attitude, effort expectancy and perceived...
Journal Articles
International Journal of Bank Marketing (2019) 37 (7): 1590–1618.
Published: 19 June 2019
...Deepak Chawla; Himanshu Joshi Purpose The purpose of this paper is to empirically examine the factors that influence a consumer’s attitude and intention to use mobile wallets using a sample representative of Indian users. Design/methodology/approach A multidisciplinary model is proposed...
Journal Articles
International Journal of Bank Marketing (2017) 35 (4): 616–636.
Published: 05 June 2017
... statistical techniques (hierarchical cluster analysis, k-means cluster analysis) were used to segment the users. A profile of each segment was developed based on demographics, mobile banking services used, and attitude and intentions toward mobile banking. Further, a post hoc test was used...
Journal Articles
International Journal of Bank Marketing (2015) 33 (6): 733–759.
Published: 07 September 2015
...Hossein Mohammadi Purpose – The purpose of this paper is to explore barriers, the mediating role of usability and the moderating effects of self-efficacy and perceived image on consumers’ attitudes toward use of mobile banking (MB) in Iran. Design/methodology/approach – Based...
Journal Articles
International Journal of Bank Marketing (2015) 33 (4): 423–441.
Published: 01 June 2015
...Nizar Souiden; Yosr Jabeur Purpose – The purpose of this paper is to investigate the role of Islamic beliefs in moderating consumers’ attitudes and purchase intentions of conventional and Islamic life insurance. Second, it investigates the role of Islamic beliefs in moderating the relationship...
Journal Articles
International Journal of Bank Marketing (2015) 33 (3): 298–315.
Published: 18 May 2015
... with insurance companies. The segmentation criteria include attitude toward insurance fraud, perceived probability of punishment, basic human values and morals, religiosity, life satisfaction and demographic characteristics. Findings – Results reveal the existence of four market segments. The segments...

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