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1-7 of 7
Keywords: Attitude
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Journal Articles
Impact of security on wallet adoption: multiple and serial mediating roles of trust and attitude and gender as a moderator
Available to Purchase
International Journal of Bank Marketing (2024) 42 (5): 870–896.
Published: 26 February 2024
...Himanshu Joshi; Deepak Chawla Purpose The study investigates the influence of perceived security (PS) on behavioral intention (BI) via the trust attitude process and explores the moderating effects of gender. PS in mobile wallets enhances user trust (TR), attitude (ATT) and intention (INT). Using...
Includes: Supplementary data
Journal Articles
To continue or not to continue: a structural analysis of antecedents of mobile payment systems in India
Available to Purchase
International Journal of Bank Marketing (2021) 39 (2): 242–271.
Published: 01 January 2021
... India were collected to assess the research model. The study used partial least squares (PLS)–structural equation modeling (SEM) technique to empirically validate the framework developed. Findings The outcomes of the research suggest that service quality, attitude, effort expectancy and perceived...
Journal Articles
Consumer attitude and intention to adopt mobile wallet in India – An empirical study
Available to Purchase
International Journal of Bank Marketing (2019) 37 (7): 1590–1618.
Published: 19 June 2019
...Deepak Chawla; Himanshu Joshi Purpose The purpose of this paper is to empirically examine the factors that influence a consumer’s attitude and intention to use mobile wallets using a sample representative of Indian users. Design/methodology/approach A multidisciplinary model is proposed...
Journal Articles
Consumer perspectives about mobile banking adoption in India – a cluster analysis
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International Journal of Bank Marketing (2017) 35 (4): 616–636.
Published: 05 June 2017
... statistical techniques (hierarchical cluster analysis, k-means cluster analysis) were used to segment the users. A profile of each segment was developed based on demographics, mobile banking services used, and attitude and intentions toward mobile banking. Further, a post hoc test was used...
Journal Articles
A study of mobile banking usage in Iran
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International Journal of Bank Marketing (2015) 33 (6): 733–759.
Published: 07 September 2015
...Hossein Mohammadi Purpose – The purpose of this paper is to explore barriers, the mediating role of usability and the moderating effects of self-efficacy and perceived image on consumers’ attitudes toward use of mobile banking (MB) in Iran. Design/methodology/approach – Based...
Journal Articles
The impact of Islamic beliefs on consumers’ attitudes and purchase intentions of life insurance
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International Journal of Bank Marketing (2015) 33 (4): 423–441.
Published: 01 June 2015
...Nizar Souiden; Yosr Jabeur Purpose – The purpose of this paper is to investigate the role of Islamic beliefs in moderating consumers’ attitudes and purchase intentions of conventional and Islamic life insurance. Second, it investigates the role of Islamic beliefs in moderating the relationship...
Journal Articles
The profile of unethical insurance customers: a European perspective
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International Journal of Bank Marketing (2015) 33 (3): 298–315.
Published: 18 May 2015
... with insurance companies. The segmentation criteria include attitude toward insurance fraud, perceived probability of punishment, basic human values and morals, religiosity, life satisfaction and demographic characteristics. Findings – Results reveal the existence of four market segments. The segments...
