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Keywords: Attitudes toward the banks
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Journal Articles
International Journal of Bank Marketing (2025) 43 (4): 803–826.
Published: 02 December 2024
...Wagner Junior Ladeira; Mohd Azhar; Tareq Rasul; Fernando Santini Purpose This paper aims to analyze the effects of a fresh start mindset on attitudes toward the banks. Furthermore, we try to predict how optimism judgment bias and arousal can affect the effects of the fresh start mindset through...
