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Journal Articles
International Journal of Bank Marketing (2011) 29 (3): 206–223.
Published: 12 April 2011
...G. Peevers; G. Douglas; D. Marshall; M.A. Jack Purpose The purpose of this paper is to deliver empirical results on the effects of (out‐of‐band) short message service (SMS) confirmation messages after transactions have been completed in an automated interactive voice response (IVR) telephone...
Journal Articles
International Journal of Bank Marketing (1987) 5 (4): 35–48.
Published: 01 April 1987
... considerable differences between cardholders and nonholders on most measures. Further, the profile of ATM cardholders appears to be consistent with Rogers' (1983) generalisation of the early adopters of innovations. © MCB UP Limited 1987 Automation Banking Banks Consumer Attitudes Singapore...

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