Keywords: Awareness
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Journal Articles
International Journal of Bank Marketing (2018) 36 (5): 884–907.
Published: 18 June 2018
... responses. On screening for completeness, and normality test, 372 responses were retained for data analysis. Findings The major findings from analysis of the screened 372 responses were: awareness emerged as a significant factor influencing usage behavior and other perceptual factors; perception...

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