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Keywords: Backer engagement
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Journal Articles
International Journal of Bank Marketing (2023) 41 (2): 289–311.
Published: 24 November 2022
... covariance-based structural equation modeling. Findings Results show that entrepreneur activeness has a negative effect on perceived risk but positively, while entrepreneur activeness and platform interactivity have a positive effect on backer engagement and backer value creation. Although it had...
